Community work
reachcommunitychurch.ca
I volunteered to build this for a church in North York. The site has the times, the address, and how to visit. People find the community through it.
Open the site
Built a profitable e-commerce business, its iOS companion, and the agentic engineering that keeps improving it. I work AI-native and I learn quickly.
Quaza Inc.
Quaza Inc. is my commerce business, profitable in its first half. I built what it runs on: the Storefront, iOS App, Market Tracker, and Quaza Hub, the local AI‑native server that automates and powers it all.
The flagship
Quaza Collect
One company, every surface. A storefront, an iOS app, a price tracker, a news blog, and an AI architecture that optimizes it all. Shop and tracker read one prices API.
The storefront
quazacollect.com
A fast storefront built for conversion and agentic commerce. It syncs with the iOS app and marketplaces, and AI workflows keep improving it.
47.7% gross margin
The companion
Quaza Collect iOS app
I learned Swift by shipping this. Live on the App Store, connected to the storefront, and providing a free price tracker that builds an organic loyal customer base.
Light / Dark Mode · Price tracker and indexes
The moons
Quaza Track · Quaza News
Live market indexes updated daily, and articles from a pipeline I built to research, draft and apply SEO before anyone sees them.
Free useful tools · a long term loyal userbase
The lab
The Six Stones
A Quaza Inc. subsidiary. A digital agency that helps small businesses build and run their digital side, from website design to local open-weight model training.
The machine
A local server that automates it all
Behind the business runs Quaza Hub, a local Linux server where agents work under written rules. My MacBook offloads the heavy work to it, and it runs custom LoRA-trained models.
24/7 · automated agentic work
Digital Marketing Manager
ATR Sports
A racquet-sports retailer, Canadian since 2008. My full-time job. I rebuilt the storefront from scratch and run the online business alone.
The turnaround
The rebuild, then the years after
Google Ads first. The old store was slow, so I rebuilt it. I still run the online business.
515% online, first year · 2,603 SKUs
Quaza Collect
The file on the flagship: the store, the app, the one backend they share, and the machine behind them. The working parts are rebuilt further down, live.
Built quazacollect.com App Store
The store
quazacollect.com
Every section of the theme is written Liquid rather than a configured preset, so any surface can change without waiting on anyone. A pushed branch is the deploy, and a review pass runs against the diff before it goes.
Own theme, every sectionSet release, live
The app
Native iOS, written alone
SwiftUI with the Observation framework and Swift Concurrency, learned by shipping it. Four releases in the first twenty-four days, and every screen wears the store's own design language.
first commit ten days live on the App Store Apple review included
One truth
The app and the site cannot disagree
Both clients read one Cloudflare Worker in front of a D1 database. A price in the app is the price on the site because there is exactly one place a number can come from. That constraint was set before either client existed, which is why neither has ever needed reconciling.
one backend · one price The machine
A hub, and a staff
I steer from a phone and a Mac. Quaza Hub is the Linux server that runs the tools. One coding worker runs on each repository. Standing specialists work one lane each, through a chief of staff. Typecheck, tests, and a browser pass run on the build. A local model retrieves from the store's own writing. The wall shows the store, the hub, and the markets.
The hub, liveMarket terrain
The news pipeline
Writes the store's blog, and stops at a draft
Set guides and market analysis, researched and written end to end. It stops one step short of publishing, so a person approves every post that goes out.
The rendered article
Quaza News
Example Set: a quiet month for sealed
Sealed held, singles drifted, and the reprint question stayed open.
Where prices sit
Sealed boxes of Example Set ended the month close to where they began. Singles from the set drifted a few points lower, led by the alternate arts.
None of this is real. The set, the cards and the figures are invented for this page.
What moved
The chase card of the set gained on thin volume, which is the kind of move that fades. Mid-tier holos sat flat, and listed supply held steady all month.
The reprint question
A reprint would reset most of the numbers above, and rumours of one arrive on schedule. Until an announcement lands, every figure here stays what it is: an illustration.
Sharecopy linkpost
Illustrative article, not a real post.
The pipeline
- researchqueued
- buildqueued
- verify.pyqueued
- regressions.pyqueued
- fileCreate (images)queued
- draft via Admin GraphQLqueued
6 stages, run in order. Nothing here talks to Shopify: the run is a recreation.
The article is illustrative: the set, the cards and the figures are invented for this page. The run animates the real pipeline's order without talking to Shopify.
Quaza News is a TCG news blog on the Quaza Collect storefront, produced by a pipeline rather than typed into an admin: 18,246 lines of Python, a shared component library, and 73,195 words of prose across 30 built articles, tracked as 15,362 lines of article HTML. Publishing goes through the Shopify Admin GraphQL API, images first, article second, always as a Draft.
What the company is made of
- The storefront
- Shopify · written Liquid, JS, CSS
- Every section of the theme, and the market and news surfaces beside the shelf.
- The iOS app
- Swift · SwiftUI, Observation, Swift Concurrency
- Browse, cart and price history, reading the same catalogue the website sells from.
- The backend
- Cloudflare Worker · D1
- The single source both clients read. Its hot endpoint is precomputed, which is what keeps two front ends inside one free tier.
- The machine
- Python · hub, specialists, a local model
- Restocks, pricing checks and the news pipeline.
- The operation
- Costing · shipping economics · fulfilment ops
- Sets the margin every figure above is measured against. The half of the company that is not code.
Every row is running in the company today.
Gross margin on the store
47.7%
Cost of goods costed line by line
Orders fulfilled, built alone, part-time, while employed full-time
385 / 402
Into more than 15 countries
Reduction on the hot database path
90x
35,000 rows per call, precomputed to 1
The Six Stones
The file on the agency: the live site, a restaurant in review, ads and tracking for a barbershop group, and the same hub on the work.
Built thesixstones.com
In review SNACC
Rendezvous Instagram Hiring ads myrendezvous.ca
The agency
thesixstones.com
thesixstones.com is React and TypeScript. There is no component library. A push to main deploys the Worker. Hero type is italic serif, body is Space Grotesk, labels are mono. Scroll drives the motion. The earth behind the headline is WebGL on that same page.
No component libraryPush deploys
A restaurant
SNACC The Food Spot
SNACC is Vite, React, and TypeScript. Open or closed is computed from Toronto time. The visit page has the Google Map and Restaurant JSON-LD. The menu has the dishes and the prices. Blog posts are on the site.
Open or closed, liveCall and directions
Ads and tracking
Rendezvous Barbers
Google and Meta onboarding, and conversion tracking. Search, Facebook, Instagram, and hiring campaigns. Some work on the site too.
Join the teamShop posts
The machine
The same hub, on client work
I steer from a phone and a Mac. The same hub that runs the store runs client work. One coding worker per repository. Standing specialists work one lane each, through a chief of staff. Typecheck, tests, and a browser pass run on the build. Nothing reaches a client without a look.
What the studio is made of
- The agency site
- React · TypeScript, Vite, Tailwind
- No component library. A Worker ships on a push to main.
- SNACC
- Vite · React, TypeScript
- Hours from Toronto time, Maps, JSON-LD, the menu, and a blog.
- Rendezvous
- Google · Meta, conversion tracking
- Onboarding, conversion tracking, search, Facebook, Instagram, hiring, and some site work.
- The machine
- Hub · specialists
- Typecheck, tests, and a browser pass on the build. A person still looks.
The agency site is live. SNACC is in review.
ATR Sports
A racquet-sports retailer, Canadian since 2008. The file on the rebuild, the ads, and the years after.
Built atrsports.com
I joined in February. Google Ads came first. They hit a store I had not built. It was slow, so I rebuilt it. I designed the storefront. The pages are built to convert. The website and the shop floor share one catalogue. I run the online business. I talk to manufacturers, negotiate, and decide what we stock. Shipping is Canada Post and DHL. Search and social are mine. I do this alone.
Online sales growth in the first year
515%
Flat for three years · I rebuilt the store
Total company sales growth, same year
82%
The online store was the part that moved. Sales kept growing the next two years.
The storefront
atrsports.com
I designed the storefront. Stringing is a product on the site.
Custom themeStringing online
The catalogue
What we carry, what we show
I decide what we carry and what the site shows. Some manufacturers will not put their lines on a sitewide discount.
Six filtersReviews on the cards
What the work took
- The rebuild
- Shopify Plus · custom theme
- The pages are built to convert. The site and the shop floor share one catalogue.
- What we carry
- Manufacturers · assortment
- I talk to manufacturers, negotiate, and pick what we stock.
- Shipping
- Canada Post · DHL
- When the US changed how it taxes small parcels, I rebuilt checkout.
- Ads and tracking
- Google · search, social, conversion tracking
- Google Ads first. I still run them.
The business moved to a larger location. I am still Digital Marketing Manager.
Also built
Photography
shray.pixieset.com
I shot these. An air show, Montreal, the moon, Rome. The rest of the gallery is there.
Open the gallery Experience
Every build on this page happened alongside a full-time job. Two co-op terms in marketing and inside sales sit between the retail years and ATR, and the degree ran under all of it.
- Quaza Inc. Founderbuilt alongside the day job
The commerce company this page opens with: store, app, backend and the agents, all mine.
- ATR Sports Ecommerce Manager, then Digital Marketing Managerthree and a half years, current
The only person on the online business: the theme, the ads, what we carry. The turnaround above happened here.
- Geek Squad In-Store Service Agentone year
Diagnosis under time pressure with the customer watching: intake, fix, handback.
- Best Buy Computing Solutions Advisora year and a half
First Canadian job, started within two months of arriving. Translating spec sheets into what a buyer actually needs.
Education Honours Bachelor of Commerce in Digital Business Management, Humber College, Toronto. Four years, with e-commerce, web development, databases and analytics as graded coursework, all of it now in production somewhere above.
Skills
Agentic engineering
agent fleets on schedules typecheck, tests, browser passes MCP tool integrations retrieval and local models
Commerce
Shopify theme and Liquid Google Ads pricing and shipping economics catalogue and fulfilment ops
Engineering
TypeScript Swift and SwiftUI React Astro Node Python WebGL and canvas automated browser test harnesses
Design
brand systems motion and interaction hand-drawn SVG illustration typography marketing surfaces
Nothing here is aspirational: every line is in production on this page, or in the company it describes.
